For sim-racing lounges

RunSim Racing venuefrom one console.

Bookings, memberships, walk-ins, rigs, leagues, and revenue — in one place built for paddock pace. Replace four tabs and a spreadsheet with the dashboard your operators will actually open on the iPad behind the bar.

Used bySRB MOTORSPORT
demo.gtlane.com/admin
Operations / Bookings

Today · Tue 12 May

Bookings · today68+12 vs Mon
Revenue · today€4,210+8.4%
Utilisation82%peak 19:00
Walk-ins93 turned away
Rig
12:00
13:00
14:00
15:00
16:00
17:00
18:00
19:00
20:00
21:00
22:00
Rig 01
Motion · F1
K. Becker
30 min · Spa
M. Sato
60 min · Monza
Endurance
Team · 90 min
Rig 02
Motion · GT3
P. García
30 min · Suzuka
L. Müller
30 min · Spa
League · GT3
Round 4
Rig 03
Motion · F1
Walk-in
Taster · 15
T. Okafor
Coaching
S. Iwata
60 min
Rig 04
Static · GT3
Team Apex
60 min · Monza
L. Andre
30 min
Y. Vandoorne
Live
● LIVE
Maintenance
Rig 05
Motion · GT3
K. Roy
30 min
Company event
12 seats
F. Klein
60 min · Spa
Rig 06
Static · Rally
Junior camp
8 drivers
M. Lindqvist
60 min
R. Okonkwo
30 min
Rig 07
Motion · F1
A. Kovács
30 min · Suzuka
Bach. party
6 seats · 90 min
Walk-in
Taster
Live · Rig 07
1:42.387 −0.218 to PB
Today · gross
€4,210 +8.4% vs Mon
01 / Setup

Your domain.
Your Stripe.
Our pit crew.

Launch in days. No hosting, no servers, no DevOps. One monthly fee per rig, you keep 100% of bookings. We sit behind the scenes and keep the lights on.

01

Pick your subdomain

Grab a free gtlane.com subdomain (yourname.gtlane.com). We handle hosting, SSL, and the wiring.

02

Connect Stripe

Plug in your Stripe account. Payouts land directly in your bank. We never touch the money.

03

We handle the rest

Hosting, uptime, backups, updates, and security are all on us. You focus on racing.

Setup window: 2 to 5 business days

Talk to the pit lane
02 / Cockpit controls

Full featured.
One operating system.

Built from the ground up for sim racing. Every module solves a real problem operators run into. No generic SaaS adapted with duct tape.

Smart Booking Engine

Real-time bay availability, member self-service, automated reminders, multi-session packages, and waitlists. Built specifically for sim racing facilities.

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Lounge TV Display

Live bay status with countdowns, QR self check-in, walk-in slot board, and peak / off-peak pricing. One screen, straight from your live booking data.

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Tiered Memberships

Unlimited membership tiers with Stripe auto-renewal, per-tier perks, member self-service portal, and admin override controls.

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Driving Sessions & Analytics

Log every session against your cars and tracks catalog with photos, lap data, and notes. Members see history; you see engagement.

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Loyalty & Rewards

Members earn points on every booking and redeem from a custom rewards catalog. Tier multipliers, promo bursts, no third-party plug-in.

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Gift Vouchers

Branded Stripe checkout for vouchers. Recipients redeem against bookings or memberships, partial balances carry over, liability is auditable.

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Group & Corporate Events

Public inquiry form for parties and corporate days. Triage in the admin queue, take a deposit, convert to a multi-bay confirmed booking.

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Multi-Site Management

Run several venues under one organization. Per-site rigs, hours, and pricing. Memberships work across all of them, and revenue and utilization land in one report.

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API for Everything

Every action exposed as a REST endpoint with a public OpenAPI spec, so AI agents, Zapier, and your own scripts can take bookings, refund sessions, and run reports without you in the loop.

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Automated Notifications

Every booking, cancellation, inquiry, and receipt fires the right email to staff and customers, plus signed webhooks that fan out to your own systems. Email, push, and SMS run on one event bus.

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Multilanguage Support

Built-in localization in 24 languages: English, German, French, Italian, Spanish, Portuguese, Polish, Lithuanian, Japanese, Korean, Mandarin, Arabic, Persian and more. Each member and staff member picks their own language, and dates, currency, and copy follow them across every venue.

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Race Control Software

Start, pause, and reset races across every simulator from a single screen. Race control software built for sim racing centers running Assetto Corsa Competizione and more.

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Self-Service Kiosk & Check-in

Walk-in drivers pick an open slot, pay, and start a session POS-style. Booked drivers scan a QR code and their bay flips to arrived on its own. No staff at the door, no clipboards, and no-shows that flag themselves.

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Leaderboard Software

Live track and car records, member rankings, and lap times on the screens in your lounge, so drivers keep chasing their next personal best.

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SimHub Integration

Live telemetry pulled straight from SimHub: every lap, sector split, fuel burn, top and average speed, and tire compound, plus the car, track, session type and weather it was driven in. Every stint streams into the member profile, so drivers see their full history and you see real engagement data.

Learn more
03 / Telemetry

Numbers that show
up on the P&L.

What operators tell us after switching: bookings up, no-shows down, recurring revenue compounding month over month.

47%

Avg. lift in bookings

3.2×

ROI in first year

150+

Sim racing facilities

98%

Operator satisfaction

04 / Grid position

Built for sim racing,
not adapted.

Generic booking tools and spreadsheets force you to bend your operation to fit them. GTLane is the other way around.

PosToolingSim-specific bookingMembership tiersDriving analyticsLounge TVMulti-site
P1GTLane
P2Generic booking toolsLimitedLimitedLimited
P3Spreadsheets
05 / Driver radio

Loved by
operators.

Operators we work with don't go back to spreadsheets, and they don't shut up about how the lounge feels different.

"
GTLane transformed how we manage bookings. Our utilization rate went from 42% to 78% in just three months.
MC

Marcus Chen

Owner · Velocity Sim Racing

"
The membership system alone paid for the subscription within the first month. Our recurring revenue doubled.
SM

Sarah Mitchell

Director · Apex Simulator Centre

"
Our members love the lounge TV feature. It creates an incredible atmosphere and keeps them engaged between sessions.
JR

James Rodriguez

Manager · Drift House UK

Pit-stop pricing

One hour of rental.
Per rig. Per month.

Whatever you charge for one hour on a sim is your monthly fee per rig. No upfront payment, no setup fees.

Your monthly bill — calculator

Rigs
×
$
Your hourly rate
=
$120/ month
Hourly rate × rigs equals your monthly bill. Same simple formula whether you run 2 rigs or 20.

No upfront payment

Start today. We bill you next month.

No setup fees

Self-guided onboarding gets you live in 24h.

Cancel anytime

Month-to-month. No long contracts.

06 / Pre-race

Common questions.

How long does setup take?
Most facilities are up and running within 24-48 hours. Our onboarding team guides you through every step, from hardware integration to your first live booking.
Do I need technical expertise to use GTLane?
Not at all. GTLane is designed for business owners, not developers. Our admin panel is intuitive and our support team is always available if you need help.
Can I see GTLane before committing?
Yes. There's a full live demo at demo.gtlane.com you can explore right now, with no up-front payment. When you're ready to launch with your own branded gtlane.com subdomain, contact us and we'll get you live in days.
07 / Pit exit

Shift your
business into gear.

Try the live demo, or talk to us about launching your own branded gtlane.com booking subdomain. Live in days, not weeks.

SOC 2 ready99.9% uptimeStripe payouts