Now in Public Beta

The Operating System
for Sim Racing
Rental Business

Manage bookings, grow memberships, track driving history, and engage your members — all from one powerful dashboard built specifically for sim racing facilities.

Today's Bookings

24

Active Members

186

Revenue Today

$1,847

Utilization

78%

Bay Utilization

Bay 1 82%
Bay 2 65%
Bay 3 91%
Bay 4 47%

Trusted by leading sim racing facilities

Velocity SimApex CentreDrift HouseSimX ProTurbo Laps
Features

Everything you need to
run your facility

Built from the ground up for sim racing businesses. Every feature is designed to help you book more sessions, retain members, and maximize revenue.

Smart Booking Engine

Automated scheduling with real-time slot availability. Reduce no-shows with smart reminders and waitlist management.

Membership System

Tiered memberships with exclusive perks. Track member lifetime value, engagement scores, and renewal rates automatically.

Driving Analytics

Track driving history, lap times, and progress over time. Gamify the experience with leaderboards and achievement badges.

Lounge TV Screens

Display live member stats, leaderboards, and race highlights on lounge screens. Boost engagement while members wait.

Revenue Dashboard

Real-time revenue tracking, utilization rates, and forecasting. Know exactly how your simulators are performing.

Multi-Site Management

Run multiple locations from one dashboard. Compare performance, share resources, and maintain brand consistency.

How It Works

From zero to
full throttle

Get up and running in hours, not months. Our streamlined onboarding gets you from signup to your first booking faster than a qualifying lap.

01

Connect Your Simulators

Integrate with your existing hardware in minutes. We support all major racing simulator platforms and telemetry systems.

02

Configure Your Offers

Set up pricing tiers, membership levels, and booking rules through our intuitive admin panel. No coding required.

03

Launch & Grow

Go live in hours, not weeks. Members can book instantly, and you get a complete dashboard to manage everything.

Impact

Numbers that speak

47%

Avg. increase in bookings

3.2x

ROI within first year

150+

Simulator facilities

98%

Customer satisfaction

Comparison

Built for sim racing,
not adapted

Generic Booking Tools Spreadsheets GT Lane
Sim-specific booking Limited
Membership tiers Limited
Driving analytics
Lounge TV display
Revenue forecasting Limited
Multi-site support
Testimonials

Loved by operators

"GT Lane transformed how we manage bookings. Our utilization rate went from 42% to 78% in just three months."

MC

Marcus Chen

Owner, Velocity Sim Racing

"The membership system alone paid for the subscription within the first month. Our recurring revenue doubled."

SM

Sarah Mitchell

Director, Apex Simulator Centre

"Our members love the lounge TV feature. It creates an incredible atmosphere and keeps them engaged between sessions."

JR

James Rodriguez

Manager, Drift House UK

Pricing

Simple, transparent
pricing

Start free for 14 days. No credit card required. Scale as you grow.

Starter

Perfect for single-location facilities getting started.

$99 /month
  • Up to 4 simulator bays
  • Basic booking engine
  • Single membership tier
  • Email support
  • Core analytics dashboard
Start Free Trial

Enterprise

Multi-site operations with custom needs.

Custom
  • Unlimited simulator bays
  • All Professional features
  • Unlimited membership tiers
  • Multi-site management
  • Custom integrations
  • Dedicated account manager
  • SLA guarantee
  • Onboarding & training
Contact Sales

All plans include a 14-day free trial. No credit card required.

FAQ

Common questions

How long does setup take?
Most facilities are up and running within 24-48 hours. Our onboarding team guides you through every step, from hardware integration to your first live booking.
Do I need technical expertise to use GT Lane?
Not at all. GT Lane is designed for business owners, not developers. Our admin panel is intuitive and our support team is always available if you need help.
Which simulator platforms do you support?
We integrate with all major racing simulator platforms including Simucube, Fanatec, Moza Racing, and custom setups. Our API also supports bespoke integrations.
Can I try GT Lane before committing?
Yes! We offer a 14-day free trial with full access to all Professional features. No credit card required to get started.

Ready to shift your
business into gear?

Join 150+ sim racing facilities already using GT Lane to manage their operations. Start your free trial today — no credit card required.

SOC 2 Compliant 99.9% Uptime SLA 14-day free trial