From booking to
checkered flag.
Running a sim racing venue
shouldn't take a full-time ops team.
Most venues are held together by spreadsheets, three booking tools, a separate payment processor, and a staff member answering the phone. It's expensive, it doesn't scale, and it leaves money on the table.
One extra staff member
$68,000/yr
Salary + benefits to cover bookings, check-ins, and session handoffs that could be automated.
GTLane (12 sims)
~$6,720/yr
Full platform — booking, payments, kiosk, memberships, leaderboards, CRM. Runs itself.
Three products.
One connected platform.
Each piece works alone. Together they replace the patchwork of tools most venues cobble together.
Operate
The platformReservations, payments, memberships, leagues, waivers. The complete management layer that runs your venue end-to-end.
See OperateLaunch
On-sim softwareThe launcher that runs on your simulators. Kiosk mode, race control, race ready configuration, spectator view.
See LaunchEngage
Marketing CRMThe sim session ends. Your marketing starts. Automations, email, reputation, and social scheduling — optional add-on.
See Engage
Your venue's complete
management platform.
One customer identity across every channel. One dashboard for your whole operation. One system your staff actually wants to use.
Dashboard
Real-time view of revenue, utilization, upcoming bookings, and staff workload — everything on one screen.
Online Booking Engine
Mobile-first booking flow with your branding. Real-time slot availability, smart reminders, and waitlists that auto-fill cancellations.
Card Payments
Native Stripe integration. Payouts land directly in your bank — we never touch the money. Refunds, deposits, and split payments built in.
Memberships
Tiered plans, session credits, and automated renewals. Track lifetime value, engagement scores, and churn risk per member.
Credits, Vouchers & Discounts
Sell gift cards, run promo codes, and give corporate buyers bulk credits that work across every booking channel.
Event Management
Corporate bookouts, birthday parties, arrive-and-drive leagues — purpose-built flows for each event type.
Waivers
Digital waivers tied to customer records. Signed once, valid for every future visit. No paper, no clipboard, no kiosk line.
Leagues & Leaderboards
Persistent lap time tracking across every sim and every session. Run seasons, championships, and venue-wide leaderboards.
Digital Signage
Lounge TV feeds that auto-update with live leaderboards, member stats, and race highlights — zero staff effort.
The software that
runs your simulators.
Launch installs on every sim PC and connects to Operate. Built first-class for Assetto Corsa — other titles run alongside Operate and Engage.
The Launcher
Full-screen car and track selection built for the sim seat. Touchscreen-ready, controller-navigable, zero keyboard required.
Kiosk Mode
Self-service walk-in flow: pick a sim, pay by card, sign the waiver, and race. Zero staff interaction from start to finish.
Race Control
Start, pause, reset, or boot any sim from the staff tablet. Cut a session short, extend a booking, or kick an offline PC without touching it.
Race Ready
Pre-booked sessions auto-configure the car, track, and weather before the customer even sits down. No setup time, no confusion.
Spectator Mode
Live race viewing on lounge TVs — live timing, camera cuts, and leaderboard overlays that make every session feel like a broadcast.
The sim session ends.
Your marketing starts.
Every booking, lap, and payment flows into a unified customer record. Marketing that actually knows your members.
Always-On Marketing Sync
Every booking, waiver, and payment flows into a unified customer profile. No CSV uploads, no duplicate records.
Automations
Trigger-based campaigns — post-session thank-yous, lapsed-member win-backs, birthday offers. Set once, runs forever.
Contact Management
One customer identity across bookings, memberships, and marketing. Segment by lap count, spend, or membership tier.
Email Campaigns
Drag-and-drop email builder with race-venue templates. Schedule, A/B test, and track open rates and revenue per send.
Reputation Management
Auto-request Google reviews after every session. Monitor mentions across platforms and respond from one inbox.
Social Media Scheduling
Queue posts to Instagram, Facebook, and TikTok. Pull hot laps and member wins straight from your leaderboards.
Serve customers
however they want.
Three parallel modes run at the same time. Your regulars book ahead. Your walk-ins get helped. Your kiosk handles the rest.
Book ahead · Race ready
- 1 Books online or on mobile
- 2 Picks car and track in advance
- 3 Arrives — sim is already configured
- 4 Races. Zero staff interaction.
Best for
Regulars, enthusiasts, groups, corporate events
Walk-in · Staff assisted
- 1 Walks in without a booking
- 2 Staff creates reservation on tablet
- 3 Digital waiver + card payment
- 4 Staff configures sim and starts session
Best for
First-timers, casual visitors
Kiosk · Self-service
- 1 Taps to start at the kiosk
- 2 Browses availability, picks a sim
- 3 Signs waiver, pays by card
- 4 Races — fully self-serve
Best for
Return customers, busy peak hours
All three modes run simultaneously, 24/7, without staff intervention.
One hour of rental.
Per rig. Per month.
Whatever you charge for one hour on a sim — that's your monthly fee per rig. No upfront payment. No setup fees. The math couldn't be simpler.
Your monthly bill — calculator
No upfront payment
Start today. We bill you next month.
No setup fees
Self-guided onboarding gets you live in 24h.
Cancel anytime
Month-to-month. No long contracts.
The numbers are
hard to ignore.
Real deployment data from operating venues. Payback in weeks, not quarters.
900%+
Average ROI
<3 wk
Time to payback
47%
Avg. booking lift
$68k
Annual staff cost avoided
12-sim venue, annual comparison
Replace
the patchwork.
Most venues run five tools that barely talk to each other. GTLane replaces the whole stack.
| Capability | Patchwork stack | Spreadsheets | GTLane |
|---|---|---|---|
| Sim-specific booking | Limited | ||
| Membership tiers | Limited | ||
| Kiosk self-service | |||
| Race-ready auto config | |||
| Leagues & leaderboards | |||
| One customer identity | |||
| Multi-site support | Limited | ||
| Monthly cost (8-sim venue) | ~$660 | "Free" (but painful) | $440 |
Patchwork pricing based on typical published rates across booking, POS, CRM, and signage tools.
Built for venues at
every stage.
Single location
Starting your first venue? Operate + Launch gets you live in days with your own branded booking site.
From $380/month
Multi-location & franchise
Unified leaderboards, centralised member data, and cross-venue credits — franchise-ready from day one.
Custom pricing
Already have sim software
Keep your existing sim launcher. Run Operate standalone for bookings, memberships, and CRM.
Operate-only: $200/month
See it mapped
to your venue.
Tell us about your sims, your pricing, and your current stack. We'll show you the exact setup — and the exact monthly cost — for your venue.
No commitment. No sales pressure.