Memberships

Recurring revenue
from your loyal racers.

Unlimited membership tiers, Stripe-powered auto-renewal, and per-tier perks that members actually feel. Built so the booking engine, loyalty system, and analytics all know who is on which plan.

No signup required for the demo. Setup takes 2-5 business days.

Inside GTLane

Memberships,
all in admin.

Define tiers and perks, then watch the roster — every member, plan, and renewal in one place.

GTLane membership admin · view 1
GTLane membership admin · view 2
The problem

One-off bookings
don't pay the rent.

The most profitable sim racing venues don't sell sessions — they sell membership. Recurring revenue smooths out the seasonality, fills weekday afternoons, and turns first-timers into regulars.

The catch: most "membership" tools are bolt-ons. They sit beside the booking system, don't know about your loyalty points, and break the moment a member asks to pause for a month or change tiers mid-cycle.

GTLane treats memberships as a first-class concept. The booking engine knows the tier. Loyalty rewards know the tier. Reporting knows the tier. One source of truth, one bill, one churn-resistant flow.

What bolt-on tools can't do

  • Apply tier discounts automatically at booking checkout
  • Award bonus loyalty points to higher tiers
  • Open priority booking windows for top-tier members
  • Pause and resume a membership without re-charging
  • Roll MRR / ARR into the same dashboard as bookings
How it works

From sign-up to renewal
on autopilot.

01

Define your tiers

Create as many membership tiers as you like, each with its own price, billing cadence, and perk bundle. Edits propagate to the member portal in seconds.

02

Members subscribe via Stripe

A branded Stripe Checkout flow handles cards, Apple Pay, and Google Pay. The membership activates the instant payment confirms.

03

Perks apply automatically

Discounts and priority windows are applied when the member books. Renewals process on schedule. Cancellations and pauses are one click away.

What's included

Everything memberships
do for you.

Unlimited tiers and pricing

Build as many tiers as your venue needs — Bronze, Silver, Gold, race team perks. Set monthly or annual pricing per tier and tweak it any time without breaking active subscriptions.

Stripe-powered auto-renewal

Members subscribe through Stripe Checkout. Renewals happen on schedule, failed cards trigger automatic retries, and successful payouts land in your bank exactly like one-off bookings.

Per-tier perks

Discounts, bonus loyalty points, priority booking windows, and free guest passes can all be wired to a tier. Members see what their plan unlocks; staff never has to remember.

Member portal self-service

Members upgrade, downgrade, or cancel from their own portal. Pause periods and renewal dates are visible to them — no more "how do I cancel" emails.

Admin override controls

Comp a month, extend an expiry, or cancel with a refund in one click from the admin panel. Every change is timestamped and attributed for an audit-ready trail.

Renewal & dunning analytics

See active, paused, and churned counts per tier; MRR and ARR roll up automatically. Failed-payment dunning emails go out without you lifting a finger.

Comparison

Memberships that know
your booking engine.

A side-by-side of GTLane against the usual alternatives — generic subscription tools and the spreadsheet-plus-Stripe approach most venues start with.

Generic Subscription Tools Spreadsheets GTLane
Unlimited custom tiers Limited
Stripe-powered auto-renewal Limited
Per-tier perks tied to bookings Manual
Member self-service portal Limited
Automated dunning on failed cards Limited
MRR / ARR analytics built in Manual
Pit-stop pricing

One hour of rental.
Per rig. Per month.

Whatever you charge for one hour on a sim — that's your monthly fee per rig. No upfront payment. No setup fees. The math couldn't be simpler.

Your monthly bill — calculator

Rigs
×
$
Your hourly rate
=
$120 / month
Hourly rate × rigs equals your monthly bill. Same simple formula whether you run 2 rigs or 20.

No upfront payment

Start today. We bill you next month.

No setup fees

Self-guided onboarding gets you live in 24h.

Cancel anytime

Month-to-month. No long contracts.

FAQ

Frequently asked questions

How many membership tiers can I create?
There's no hard limit. Most venues run two to four (Bronze / Silver / Gold style), but you can model race teams, family plans, and corporate accounts as separate tiers if it makes sense for your business. Each tier has its own price, cadence, and perks.
What payment methods are supported?
All payments run through Stripe, which means cards, Apple Pay, Google Pay, Link, and any other method you've enabled in your Stripe dashboard. Payouts go directly to your bank account on the schedule you've set up with Stripe — GTLane never holds funds.
Can members upgrade or downgrade themselves?
Yes. The member portal lets members switch tiers at any time. Upgrades take effect immediately with prorated billing; downgrades take effect at the end of the current period so members get what they paid for. Admins can override either policy on a case-by-case basis.
What happens if a member's card fails?
Stripe automatically retries the card on a configurable schedule and sends dunning emails. The membership stays active during the retry window. If retries fail, the membership is automatically paused and an alert lands in your admin panel — you can comp it, contact the member, or let it lapse.
Can I migrate existing members from another system?
Yes. We import your existing member roster, current tiers, and renewal dates from a CSV. Active subscriptions are recreated in Stripe so renewal cadence is preserved. Most facilities migrate in a single day.
Is the membership module included on every plan?
Memberships are included from the Starter plan up. Professional and Enterprise plans add the per-tier loyalty bonuses, priority booking windows, and multi-site shared membership database. See pricing for the full breakdown.

Turn one-time visitors
into recurring revenue.

Try the live demo to see how members upgrade, downgrade, and renew themselves — or contact us to launch on your own branded gtlane.com subdomain in 2-5 business days.